11 Beauty Website Design Ideas for Estheticians and Hairstylists
A professional beauty website can tell the brand’s story, attract customers, promote services and help a small business stand out among competition. Learn how to wield web design as a weapon.
It’s common knowledge that small business owners can significantly benefit from business websites, and that extends to beauty brands as well. If you run your business successfully using social media accounts, you may think that’s enough to build an online presence. However, a captivating and user-friendly beauty website design can do much more in helping you differentiate yourself in a competitive industry and attract more clients.
To help you visualize what’s possible with beauty websites, we’ve curated a list of 11 brilliant beauty websites covering estheticians, spa therapists, hair stylists and other beauty professionals. From seamless navigation to sleek and modern layouts, these site design concepts should empower you to build a captivating online platform that captures the essence of your brand. Curious? Keep reading to learn how to take your beauty business to new heights.
A professional website – the best way to promote a beauty brand
If you’re wondering why you need to own a website, let’s quickly look at some benefits that make websites an effective marketing tool for cosmetic and beauty brands.
- Widen your exposure: Search engine optimized beauty websites appear in Google search results. This helps a beauty brand expand its reach beyond the physical spa, hair salon or skincare shop location and reach a larger audience across the world.
- Build brand recognition: A beauty website serves as a place to showcase your unique identity, vision, values and offerings. Through consistent branding elements reflected across your website’s messaging, logo, color scheme and overall aesthetic, you can set your website apart and make it more memorable.
- Sell more effectively: On a beauty website, you can display high-quality pictures, share your expertise, provide detailed descriptions and include customer testimonials to demonstrate the quality and effectiveness of your offering. This can increase the likelihood of visitors engaging with your brand and converting into paying customers.
- Enhance the customer experience: Customers do not have to call or email you to make appointments when you have a beauty website that facilitates online bookings and streamlines appointment scheduling for busy individuals.
4 popular web design options
A website can undoubtedly take your beauty business to new heights. To ensure a positive first impression, you need an innovative website design that attracts and engages visitors. Let’s explore four key options you have for your beauty website design.
Website builders are online platforms that allow you to create beauty websites without having coding or technical skills. With intuitive drag-and-drop functionality, pre-designed templates and various customization options, they can make building and launching a website much more user-friendly. The downside of web builders is that the seemingly low average $20-$30 monthly charge adds up over time. Moreover, to get more advanced functionality, you have to pay more.
Freelance web designers
Freelancers are independent professionals who offer web design services. They usually take on the responsibility of designing the entire site. Which includes conceptualizing and wireframing the site, creating its layout and integrating features. On average, hiring a freelancer costs around $1,000-$3,000 per project. However, the price could increase if you hire a seasoned designer or if your project is bigger.
Web design agencies
Website design agencies are companies that design and develop websites from the ground up. They may involve a team of professionals with diverse skills and expertise to handle all aspects of the website design process. Including strategy, design, development and site maintenance. Unfortunately, hiring a design agency can set you back tens of thousands of dollars back per project.
WAcademy free web design services
If you need a professional, functional, mobile-friendly and accessible website, building one yourself with a web builder might not do. However, if you do not have the budget to hire a professional, what other option is there? You can get a 100% free website design from WAcademy interns!
WAcademy is an EdTech company that runs a virtual web design internship. To help our interns build their professional portfolios, we connect them with small businesses that need websites. Basically, in exchange for the opportunity to build a portfolio of real-life projects, WAcademy interns, under the supervision of expert designers, work closely with small businesses to create high-quality websites.
Beauty websites designed by WAcademy interns
Below is a showcase of stunning websites designed by talented WAcademy interns to inspire you. These websites seamlessly blend aesthetics with functionality, inviting visitors to explore, engage and embrace the allure of these diverse beauty brands.
If you’re looking for a website that embodies simplicity and elegance, Body Beautiful York’s website is a good reference. The website features beautiful images exuding a visual appeal that holds visitors’ interest and encourages them to book skin treatment sessions to achieve a similar look.
The website’s intuitive navigation, categorized by beauty procedure, lets users explore different sections and locate information quickly. To top it off, the judicious use of testimonials creates a sense of assurance about the quality and effectiveness of the services offered.
Above the fold of the Aesthetics by Hayley website is a header and short statement that immediately communicates the main value proposition. This helps visitors understand what the company offers at a glance.
Two main colors – cream and green – repeat throughout this beauty website. This cohesiveness not only enhances the website’s overall aesthetics but also reinforces the brand identity and differentiation.
When scrolling down, you can see a social media feed displaying real-time Instagram posts and videos of skin treatment sessions. This is a great way to encourage visitors to engage with the brand and follow it.
Adding a video element can bring beauty websites to life. The Supria Aesthetics website employs a short clip showcasing smooth-skinned models to create an immersive experience that inspires visitors to achieve the same look for themselves.
Beyond enhancing brand recognition, the striking yellow color highlighted across the beauty website also adds a touch of vibrancy. And to put potential consumers at ease about the credibility and expertise of the beauty clinic’s professionals, there is an About Us section accessible via the homepage.
The modern black-and-white design on this beauty website gives it a sleek, sophisticated look that exudes professionalism and luxury. Skincare treatment procedures can seem intimidating, but the website breaks down the journey into 6 Simple Steps that cater to a seamless user experience.
Below the guide, the website promotes cosmetics items from its shop, which means the visitor does not need to find products themselves. Furthermore, the homepage presents a clean and prominent Book Your Free Consultation Now form. It allows visitors to immediately schedule an appointment at the beauty salon.
As you enter the Love My Beauty website, you can immediately sense a positive and happy energy conveyed through the carefully selected images. This serves as inspiration for potential salon clients.
At the bottom of the page, you can find a services section that displays clear pricing information to eliminate uncertainty about the cost of skincare and spa treatments.
To further alleviate confusion and address potential concerns, the beauty website has an FAQ section in the header menu. It offers quick access to commonly asked questions about all things beauty.
The energetic pink color is the first thing that stands out on the Ourania Costi J’adore Beauty website. This choice of color creates a soft, feminine aesthetic, making it ideal for spa, skincare or cosmetics business websites.
Above the fold, you are greeted with a carousel of images. This not only enhances the visual appeal but adds vibrancy to what could be an otherwise static landing page.
The website integrates a functional shop that enables visitors to browse cosmetics (from shower gels to fragrances), discover new products and make purchases. The clean shop design and easy checkout process ensure a seamless user experience.
The Shimmering Angel beauty website displays the brand logo in the hero section. It creates a focal point that captures visitors’ attention. As you can expect, doing so also reinforces the brand’s visual identity and makes it more memorable.
The homepage showcases images depicting the services offered, which helps potential clients know what to expect. When hovering over the images, a brief description of the service pops up to ensure user convenience. This adds an interactive element to the page and provides additional information without overwhelming the user.
A personal message from the brand’s owner on the homepage further adds a personalized touch that fosters a sense of connection and trust from visitors.
Understanding the importance of easily accessible information, the C & J Independent Aesthetics beauty website features a menu at the top with a descriptive label that allows easy navigation.
As you scroll down, the top header stays fixed. This saves time and effort as essential navigation elements remain visible regardless of how far down the page a visitor has gone.
Too much text can make beauty websites look cluttered and heavy. When applicable, it’s better to deliver information visually, which is what the procedure pictures on this beauty website achieve. They depict the services the beauty salon offers and convey additional details without overwhelming the page with excessive text.
The Image 1 hair salon website has an inspiring message about inclusivity that welcomes visitors. This helps communicate that the hair salon is open and accepting of people from diverse backgrounds.
The beauty website continues to maintain a friendly, inviting atmosphere with the use of cheerful pictures featuring vibrant colors. With the website’s gallery-like showcase of different hair styling, potential clients can verify the salon’s expertise and envision the results they can get.
The About Us section provides an intimate story from the person who created the brand. The Aftercare Product section provides potential customers with information about what products are used for natural, colored, textured or chemically processed hair.
Social proof can be a powerful conversion driver on beauty websites. Seeing positive feedback and results from satisfied customers reduces skepticism and increases confidence in the efficacy and quality of hair salon services.
The Evolution Hairdressing hair salon website incorporates testimonials from past clients to build trust and credibility. Additionally, the social media feed showcases pictures and videos of the hair salon stylists’ work, further validating their expertise.
The visually prominent BOOK NOW call-to-action button above the fold encourages immediate action and facilitates easy appointment booking. Additionally, the website also includes a Messenger widget, which enables quick and convenient communication.
If you aim to portray a sleek and elegant image for your hair salon brand, minimalism can be an effective design choice. By using black-and-white as its central design theme, Cheryl’s Professional Hair Care website conveys a natural sense of sophistication, modernity and timeless elegance.
The photos of women having their hair done are carefully selected to add to the minimalist design. The beauty of simplicity shines through while drawing focus on essential elements.
Another thing that makes this hair salon website stand out is its Price List page. It includes very clear pricing information, available payment methods, contact information and a contact form, which together contribute to a positive purchase experience for potential customers.
How to make your website stand out in the beauty industry
When designing your website, consider the following tips to enhance its visual appeal and effectiveness.
- Employ a clutter-free layout that enables users to easily navigate and find the information they need effortlessly.
- Utilize high-quality visuals that complement your design to create a strong visual impact and showcase the quality of your beauty and hair salon services.
- Avoid generic templates and opt for a custom design that gives your beauty website a unique and distinctive look that aligns with your brand identity.
- Incorporate contact forms or appointment booking functionality to make it convenient for potential clients to get in touch or schedule appointments.
- Integrate social media feeds directly on your website to build trust and increase engagement.
Join WAcademy for free website design services
Your website is the digital face of your beauty business. Long gone are the days when brick-and-mortar stores were enough to attract customers. Today, a well-designed website can help you make a lasting impression that captivates your audience and sets you apart from the competition. Therefore, you should no longer doubt if you need a website at all.
Were you inspired by the beauty websites showcased in this article? Then we have an offer for you. You can have your own beauty website designed for free by WAcademy interns. We combine a custom design and a cost-effective approach to create a high-quality website that reflects your uniqueness.
Our interns can deliver your website within 20-30 days, ensuring a speedy turnaround. We also offer a round of revisions to guarantee your complete satisfaction. Whether you want to build a beauty website, a cosmetics website or a site representing spa, wellness or skin treatments, we can help you bring your vision to reality.
So what are you waiting for? Contact us today and take advantage of an opportunity to get a great website for your business and boost your marketing efforts.