4 Best Podcast Website Design Tips To Help You Launch Your Project
Whether you have podcast episodes recorded already, or you are currently planning the launch of your project, you should not dismiss the power of a professionally designed podcast website.
You’ve curated captivating episodes, distributed your podcast across listening platforms and mastered the art of social media promotion. Perhaps you think you’ve covered all your bases. But even if your podcast seems to be thriving, you could still amplify its reach and impact further. How? With a great podcast website. Continue reading to discover our best podcast website design tips to help you grow.
- Beyond serving as an archive for all your podcast episodes, an amazing podcast website offers a unique space for your audience to engage and connect with you on a more personal level.
- A website presents several possibilities to generate revenue with your podcast, from paywalled premium content to sponsor promotions, affiliate links, merchandise sales and patron donations.
Do you need your own podcast website? Yes, you do!
Of course, you can publish your latest episodes on dedicated podcast platforms along with a basic profile with your podcast artwork, title and a brief description. But if you want to stand out from the crowd, doing the bare minimum isn’t enough. While this might suffice some, why put up with the bare minimum when you can magnify your reach and impact?
Investing in a dedicated website for your podcast gives you greater control over your online presence and the flexibility to create an immersive experience for listeners. Let’s explore three important reasons to build dedicated podcast websites.
Reason #1: Grow your podcast listener base
You may have found success in building a following of listeners on podcast platforms. But a dedicated podcast website can help gain even more listeners. Search engine optimization (SEO) is just one technique you can implement on a podcast website to boost exposure for your content.
When you list a new episode on your website, you can write in-depth show notes or create a complimentary new blog post that dives deeper into the episode topic. Search engines can then index this content and rank your website in the search results.
Owning a website also lets you take a data-driven approach to podcasting. You can track listener demographics and gain insights into what topics users love to hear about. With this information, you can refine your content strategy to further enhance the growth of your podcast project. This is exactly why when researching best podcast website examples, you will see that most of them have dedicated sites.
Reason #2: Promote your podcast episodes
When you create a podcast website, it becomes the central hub where your listeners can easily access episode archives and discover new episodes. You can establish a direct link to your audience by enabling them to play episodes on your website.
After generating a podcast RSS feed from your podcast hosting provider account, you can implement a sticky audio player that allows visitors to listen to your episodes while navigating your website.
On your website, you can categorize episodes by topic, date or series to make it simple for new and existing podcast listeners to explore your content. You can also boost engagement by creating dedicated episode pages with show notes, additional resources or behind-the-scenes insights.
Finally, if your podcast exists on other platforms, you can easily feature subscribe buttons and increase your following. For example, you can add buttons to Apple Podcasts, Google Podcasts or Spotify so your audience can access your content in their preferred format.
Reason #3: Create monetization opportunities
The best podcast websites are often built to offer various monetization possibilities. This is what turns a passion project into a potentially successful passive revenue stream.
For example, you can monetize your podcast by offering premium, paywalled content to your dedicated listeners. You can set up exclusive episodes or even entire private podcast feeds that require a subscription or one-time purchase to access.
Your podcast website can also generate revenue from ads or sponsorships. Collaborating with brands offers another opportunity to earn commissions via affiliate links on sales generated through your website. Alternatively, you can integrate an online store within your website where you sell your own merchandise like branded t-shirts, mugs, stickers, etc.
4 top tips to remember when designing podcast websites
So, does owning a podcast website sound appealing? If you decide you need a website, the next step is designing it. Beyond all essential web design tips, here are four additional tips for optimizing your podcast website through web design to attract, engage and retain listeners.
1. Communicate the heart of your podcast
Your website can be an effective tool for expanding your listener base. However, you cannot achieve this if people who land on your website do not understand what your podcast is about. For this reason, it’s important to clearly communicate the essence of your podcast.
Right above the fold on your home page, feature a concise value statement that encapsulates your podcast information. Think of it as your elevator pitch – a brief, punchy description that describes what your show offers and why listeners should tune in.
While your value statement provides a snapshot, your About page is where you can dive deeper. Use this page to offer more details about your podcast, such as the history, background and inspiration behind your show. Sharing your personal journey can help establish a connection with your audience, securing loyal and engaged subscribers.
Remember to prioritize clarity when crafting your value statement and descriptions. Speak in straightforward language that resonates with a broad audience, and avoid using alliterations or references that may be unfamiliar to new listeners.
Most importantly, do not forget to focus on the clarity of your main message during the design process. While you may think that a professionally designed website is all about pretty pictures and a clear layout, professional web design encapsulates user experience (UX) too.
2. Take care of your visitors along their journey
Assume that your website’s visitors are already interested in your podcast. To make the experience easy and enjoyable, embed audio players (e.g., YouTube embed player) directly on your podcast website. These players should prominently display your episodes, making it effortless for visitors to hit the play button and start listening.
Of course, remember that some website visitors may prefer to listen to your latest episode using their preferred podcast app/website. Therefore, feature subscribe links to the podcast streaming services that your podcast is available on.
Do not forget about visitors who are entirely new to the world of podcasting either. Take a proactive approach and assist them with clear instructions or links to a dedicated page that demonstrates how to subscribe, download or listen to your shows.
When designing a website, make sure all subscription buttons and call-to-action buttons are showcased clearly to support a smooth and effective user journey.
3. Add a transcript for each podcast episode to include everyone
The nature of podcasts, being audio content, poses a limitation regarding discoverability on search engines. Search engines can’t index audio files, so your website may not appear in the results pages for search terms relating to topics covered in your podcast.
Therefore, when designing a website, consider adding transcripts to each episode page to provide search engines with valuable textual data to index and rank. This can increase your website visibility, allowing you to attract new podcast listeners who may not have otherwise found your podcast content.
Providing transcripts is also a big step in making your website inclusive for all. Without a written version of your podcast episodes, you unintentionally exclude individuals with hearing disabilities from enjoying your podcast’s content.
Furthermore, transcripts can improve the overall user experience of your website. Some people prefer reading written content instead of listening. Also, written material is easier to skim and scan for specific information. Audio and transcripts together allow everyone to enjoy your show in a way that suits their preferences.
4. Open the door to meaningful conversations
Listeners become more invested in your podcast when they can share their thoughts, questions and feedback. By creating an avenue for direct participation, you foster a sense of involvement that can transform casual listeners into dedicated fans.
Start by featuring your contact details prominently on your website in areas such as the header, footer or a dedicated contact page. This will encourage visitors to reach out, whether it’s to share their thoughts, suggest topics or inquire about partnership opportunities.
In addition to providing your contact information, consider including a contact form on your website. This form allows visitors to send you messages directly while on your website without needing to open their email client.
Do not forget that you can further expand your website’s design by integrating a social media feed and providing links to your social media pages. This is not just another form of contact for your listeners but also a great way to establish your brand identity and foster recognition.
Free web design services at WAcademy
When it comes to creating a podcast website, there is no shortage of options. You can take a DIY approach by customizing a WordPress theme or reusing website templates provided by a website builder.
Of course, nothing beats a custom-built website that is designed to fulfill specific requirements and offer a seamless browsing experience. If you want a unique and special website, forget about using a website builder. Instead, find a website designer who will create something magical and one-of-a-kind. Does a tight budget restrict you? If so, hiring a freelance designer or an entire web design agency might not be in the cards due to high web design costs.
The good news is, you do not have to spend a fortune to build your own website. All you have to do is join WAcademy. The interns we train are ready to design a mobile-friendly, unique and customizable podcast website for your small business. What’s the cost? Our web design services are free!
In exchange for the opportunity to gain practical experience and build a portfolio, our interns, supervised by experienced mentors and project managers, work with entrepreneurs like you to design stunning websites at no cost. Are we successful? We’ll let more than 30,000 small businesses that have used our services speak for themselves.
Please note that while we can design your site for free, you will need to cover the cost of your domain name and web hosting. To make it convenient for you, we’ve partnered with Getspace, who offers a comprehensive hosting package that covers your hosting needs. This ensures you have everything you need to get your custom podcast website up and running smoothly.
So, are you ready to build a professional website for your podcast? Do you prefer a site that’s unique rather than built with an overused website builder template? We are ready to design a WordPress website that reflects your brand and lets you shine.